Melli is interviewed by Professional Beauty about being the Aussie Custom Blend Specialists
With ten years up our sleeve of creating Custom Blend Foundations we were honored to be interviewed by Professional Beauty as the Aussie specialists in Custom Blend in their Personalisation reshaping the Beauty Industry article.
Its a fantastic read about Custom Blend to give you a little more insight on the real deal and specialists in the worldwide market of Custom Blend.
Here's a little of the article -
Melissa Carter of personalised makeup brand Melli Cosmetics believes online shopping and the globalisation of beauty retailers are behind the inspiration for her company, with the Australian entrepreneur dedicated to standing out in a market saturated for choice.
“Women are more informed and have a plethora of choice but are still seeking more,” she tells Professional Beauty. “This is where customisation comes in.”
“It’s imperative to really and truly listen to the client when it comes to a custom made product. Communication and a thorough consultation is the key.”
“We have always said this is not just a service but an experience. We love that the client walks away feeling special. We have listened, we have connected and they leave with their bottle of foundation that wasn’t just purchased off a shelf but ‘ formulated with love ‘ just for them.”